Over 250,000 customers and still growing

Since our start in 2013, we’ve grown from a small startup in Chicago to a leading B2B software provider in the world.

Our mission

Our mission is to use the power of conversation to drive technology forward. Founded in 2013 by seasoned entrepreneurs with over 10 years of experience in the B2B software industry, we’ve quickly grown to serve over 250,000 users globally.

What we do

We started as a pioneer in CPQ (Configure, Price, Quote) software and have come a long way since Oracle acquired our NetSuite CPQ solution in 2022.

Our product

Seraf: Think of Seraf as your digital team member who helps you find information quickly, whether it’s buried in emails, files, or apps.

Avianna: Enables robots to understand human language and operate autonomously, recently acquired by Lucid Bots.

Hear from our customers

As a VP, the standout feature of Seraf for me is its ability of bringing all our essential tools into one spot. This has been a huge time-saver for us in sales, letting us put more energy into connecting with clients and chasing leads, instead of getting bogged down by jumping from one app to another. It's made our day-to-day operations smoother and more focused on driving sales forward. Cons: None, I wish I had something like this much sooner

Kevin S.

VP of Sales

Before Seraf, it could take us hours or even days to search through different systems to find the information we need, but now it only takes a minute to find all the answers we’re looking for. As a result, our customer service reps are more efficient at managing customer inquiries and resolving any issues in seconds. Every aspect of our customer service workflow is integrated within the platform, enabling us to deliver exceptional support well beyond our prior workflow. Cons: Any issue I had was addressed and corrected by the Seraf delivery team

Mike L.

CS Manager

Before Seraf, our employees spent about 2.5 hours per day, or roughly 30 percent of the workday, searching for and gathering information. Today, everyone on our team can get the answers they need in less than 5 minutes.

Craig Freedman

CEO, Freedman Seating Company